The story begins in the charming Alberobello, in the beautiful Itria Valley.

It all started from the passion of Vito and his family for the popular culture, in its whole expression. Since then, they have always been active in folklore groups of dances and music of Alberobello; and where there's music and dancing, there's also good food, prepared with home-made local products. So from there, the family-farm “Sapori dell'antica terra” became a reality, where daily the all family and co-workers put their passion and energy into cultivating and producing the Apulian products. “What we are not able to produce, is produced by our neighbour” tells Vito, when he explains the origin of his products.

In fact it's a hand-work farm, surrounded by the smells, the colors and the natural resources of the area; it transforms the seasonal products using old recipes and keeping the high standards of this ancient land. After the tradition, every operation is hand-made, so the fruit and vegetable are washed and transformed without using any machine, only manually.

So this is their strength: the accurate choice of the natural products, their origin from Vito's lands (they produce cherries, courgettes, aubergines, peppers, turnips, broad beans, chicories, blackberries, etc...) and if not from there, from their neighbour's land, as Vito explained.